Starting a mobile beauty business – what you need to know. Are you planning on starting a mobile beauty business from home and don’t know where to start? Everything can be confusing if you don’t have a specific set of rules to follow or don’t have anyone to guide you towards this enterprise. To make things easier for you, we put together a complete guide to starting a mobile beauty business from home. So get ready to make the first steps to make your dream come true!
From waxing and pedicures to massages and nails, the beauty and health sector has been one of the fastest-growing industries. With the cost of opening a store and a focus on client convenience, it’s no wonder more individuals are starting to set up their own mobile beauty businesses.
Starting a mobile beauty business – what you need to know
Without the financial burden of running a salon and paying for utilities, business owners can charge more competitive prices; in turn, this will attract more customers. Of course, not everyone can run a profitable mobile beauty business, which is why we’ve come up with our top tips to ensure yours is a success.
Come up with a business plan
The first thing you need to consider is what services you’re going to offer to clients. This may include nail technology, fully-body waxing, tanning, and hairdressing. These will mostly depend on your experience and qualifications, or what you specialize in most – you may decide to focus on one particular service.
Conducting an analysis of the beauty market in your area will also provide guidance on what you should offer. Have a look at what services your competitors are currently advertising and see if there’s a gap in the market. There may be something niche that clients are after, and you can use this to your advantage.
You will also need to calculate your financial forecasts, including profit and loss statements, cash flow forecasts, a capital requirements budget, and a break-even analysis. If you feel unsure how to do this, you can always outsource your accounting and bookkeeping.
Getting the right equipment
Remember, you’ll need to purchase relevant equipment for whatever you offer, which can be expensive. Think of what clients will likely come to you for, as you won’t want to waste money on expensive beauty machinery you’ll never use. You’ll also need to consider what equipment is ideal for mobile work.
As an example, if you plan to offer at-home waxing, you’ll want to consider how to do this. There are various waxing kits that are perfect for mobile use, including those that use a heater or a roller. You will also likely need a massage table and some way to take payment.
Promoting your mobile beauty business
Initially, you may rely on word of mouth to spread awareness of your new business. As you don’t have a physical salon that is noticeable, you must be smart with your marketing strategy and online presence.
Invest in a website and include a blog section, ensuring it is regularly updated and contains interesting and engaging content. Set up social media profiles on all major platforms, such as Facebook and Instagram. Here, users will share and engage with your posts, which is free advertising in itself. You can also run competitions to get more individuals interacting with your brand.
If you can get a long list of contacts, send out promotional offers or hold an event to increase your visibility. Offering incentives to existing clients will also encourage them to return.
However, you mustn’t neglect the value of traditional advertising methods. Handing out business cards, posters, and flyers containing your contact information is a great way of providing potential customers with a physical reminder of your business. You could also include a loyalty scheme on your cards, so returning customers will eventually be rewarded for their constancy.
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Make sure you’re insured
Last but certainly not least, you must get yourself a robust insurance policy. A standard small business package is necessary, although you’ll also want further coverage if customers are not fully satisfied with your services. Mobile beauty insurance could help to protect you in case of accidents that have the ability to jeopardize your business.
Additionally, you’ll need to be protected if using your own vehicle to reach clients. When taking out a vehicle insurance policy, you’ll want to make sure you have business use cover.
Did you find this guide helpful? Are you going to start a mobile beauty business, or are you still in doubt and looking for further information? Perhaps the finances are the problem, in which case, I suggest looking into government grants and help. As for becoming a successful mobile beauty business, the key is marketing and top-notch services. Once you perfect these two, everything will flow easier. Good luck with your business!