27 Most Popular European Sneaker Brands Perfect for Gym and Travel. Are you a fashionista who prefers comfort when sliding her shoes on but wants to look chic simultaneously? I know the feeling, as I, too love comfortable shoes that can be matched with almost any outfit. As you might or might not have heard of some of these European sneaker brands, I’d like to remind you what brands to keep on your shopping list. Have a coffee break and explore this short article that will refresh your memory or reveal new European sneaker brands!
Sneakers have become more than just a fashion statement in the last few years. They’re the perfect shoe to wear in any situation and can seamlessly blend into any wardrobe. In fact, there’s no denying that sneakers are one of the most popular footwear choices for both genders across Europe and worldwide. As such, it’s no surprise that so many European brands offer unique sneaker designs which are relatively affordable.
27 Most Popular European Sneaker Brands Perfect for Gym and Travel
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1. Adidas
Adidas, a German sports brand founded in 1948, produces shoes for sports and casual clothing. The iconic three stripes are known worldwide as the mark of Adidas. The company initially called itself “Ruda” (short for Ruhrstahl) after its location in the Ruhr region of Germany. In 1949, they changed their name to Adidas–a combination of Adi Dassler’s nickname (“Adi”) and his first name (Dassler).
Adidas is known for its iconic three-stripe logo and its innovative designs. The brand has a wide range of sneakers that cater to different sports and activities, including running, basketball, soccer, and skateboarding. Some of the most popular Adidas sneakers include the Superstar, Stan Smith, Ultraboost, NMD, and Yeezy.
The Superstar sneakers are one of Adidas’ most iconic shoes ever created. It was first released in 1969 and has since become a cultural phenomenon. The sneaker features a leather upper, a rubber shell toe, and the signature three stripes.
The Stan Smith is another classic Adidas sneaker. It was first released in 1971 and was named after the American tennis player Stan Smith. This type of sneaker features a simple design with a leather upper and perforated stripes.
The Ultraboost is one of Adidas’ most popular running sneakers. It features a responsive Boost midsole that provides cushioning and energy return with every step. The sneaker also has a knit upper that adapts to the shape of your foot for a comfortable and supportive fit.
The NMD is a modern sneaker that combines Adidas’ heritage with innovative technology. It features a Primeknit upper and a Boost midsole for comfort and support. The sneaker also has a unique design, a sock-like fit, and a distinctive midsole plug.
Also, I’d like to add that the trainers from the above picture I have personally tested myself, and they are a great match to New Balance. Of course, I had to add silicone insoles to get that super foam feel on the footbed, but since then, I have never had trouble walking. And I do walk at least 5 miles every single day.
Here are a few ways of how I styled these Addidas trainers
2. Nike
Nike is a global sports apparel and footwear company founded in 1964 by Bill Bowerman and Phil Knight. The company takes its name from the Greek goddess of victory. In addition to shoes for all types of athletic activity, Nike also produces clothing and accessories for everyday wear.
Nike has hundreds of different models available for men, women, and children; some are designed specifically for certain activities like running or basketball, while others are more general-purpose athletic shoes that can be worn during any type of physical activity.
3. New Balance
While New Balance is an American brand, it has gained immense popularity in Europe, particularly in the UK. The brand was founded in Boston in 1906 and has since become renowned for its high-quality athletic shoes. New Balance sneakers feature a unique design that prioritizes comfort and performance, making them a favorite among athletes and sneaker enthusiasts.
In recent years, New Balance has become a popular fashion statement in Europe, with many people opting to wear the brand’s sneakers as a stylish accessory. The brand has collaborated with high-end designers like J.Crew and Concepts to create limited-edition sneakers that collectors covet.
One of the reasons for New Balance’s popularity in Europe is its commitment to ethical manufacturing practices. The company has factories in the UK and the US, where workers are paid fair wages and work in safe conditions. This commitment to sustainability and ethical practices has earned the brand a loyal following among conscious consumers.
4. Vans
Vans is a brand that’s been around since 1966, when brothers Paul and James Van Doren started making shoes in Anaheim, California. Their signature waffle sole has become synonymous with skateboarding culture, but Vans also makes sneakers designed for all types of activities–including snowboarding and surfing.
Vans’ classic style makes it easy to find a pair that fits your personal style: you can choose from high-top or low-top sneakers in various colors and patterns (or both!). The brand offers various styles, including slip-ons, oxfords, and canvas uppers on some models.
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5. Converse
Converse is one of the most popular sneaker brands in Europe. The company was founded in 1908 and has been producing shoes ever since. Converse offers a wide range of shoes for men, women, and children, including sneakers, boots, and sandals.
Converse has collaborated with many famous artists from all over the world, including Pharrell Williams (who designed a limited edition collection), John Varvatos (who created two exclusive designs), Missoni (who designed an entire line), and more recently, Jeremy Scott who created some very colorful sneakers for his Spring/Summer 2015 collection!
6. Onitsuka Tiger
Onitsuka Tiger was founded in 1949, and the Japanese brand has been producing unique sneakers ever since. The brand is known for its bright colors, bold patterns, and elastic tongue strap.
Onitsuka Tiger also has an interesting history: it was initially called Onitsuka Co., Ltd., but changed its name to ASICS when it merged with another company named Allied Sports Industries Co., Ltd.
The two companies were then acquired by a group of investors who kept both names because they wanted to preserve Onitsuka’s heritage while establishing ASICS as a separate entity from its parent company (which now goes by Asics America).
7. Golden Goose
Golden Goose is a popular European sneaker brand known for its distinctive and stylish trainers. These sneakers are characterized by their unique, worn-in appearance, often featuring scuffed and distressed designs that give them a vintage, lived-in look. This intentional distressed aesthetic is one of the key reasons behind the brand’s popularity.
Golden Goose trainers are handcrafted in Italy, using high-quality materials, and each pair is designed to be unique, further adding to their appeal. The brand’s fusion of luxury craftsmanship with a casual, edgy style has resonated with fashion-conscious individuals seeking a blend of comfort, individuality, and high-end fashion. Golden Goose trainers have gained a dedicated following among fashion enthusiasts and are favored for their comfortable fit, artistic design, and the sense of authenticity they bring to one’s fashion statement.
8. Diadora
Diadora is an Italian sneaker brand that has been around since 1948. It started as a small company that made mountain boots, but it quickly expanded into the world of sports shoes. Over the years, Diadora has built a reputation for producing high-quality athletic shoes that are both stylish and functional.
In Europe, Diadora is known for its retro-inspired designs that throwback to the 80s and 90s. These sneakers are popular among fashion-conscious individuals who appreciate the vintage, classic look. They have also collaborated with high-end designers such as Roberto Baggio and BAIT, which has helped further to solidify their reputation as a stylish and trendy brand.
Diadora sneakers are made with the highest quality materials, ensuring they are both comfortable and durable. They are especially popular among athletes, with many professional footballers and tennis players wearing Diadora shoes on the court. The brand has also expanded into sports like running and basketball.
9. Converse
I’ve never been a fan of Converse, but only because I couldn’t find them super comfortable. They offer no cushion footbed no soft insoles, and often, you end up with blisters on your feet. Despite that, they are a very popular European sneaker brand that offers a wide range of shoes for men, women, and children, including sneakers, boots, and sandals.
Converse has collaborated with many famous artists from all over the world, including Pharrell Williams (who designed a limited edition collection), John Varvatos (who created two exclusive designs), Missoni (who designed an entire line), and more recently, Jeremy Scott who created some very colorful sneakers for his Spring/Summer 2015 collection!
10. Asics
Asics is a Japanese sneaker brand that has become increasingly popular in Europe over the years. The company was founded in 1949 and initially started off producing basketball shoes. Over time, they expanded into other sports, such as running and tennis, and have since built a reputation for producing high-quality athletic shoes.
In Europe, Asics is known for its innovative designs and use of advanced technologies. Their sneakers are designed with features such as gel cushioning, which provides extra comfort and support during physical activity. They are trendy among runners, with many professional athletes wearing Asics shoes during races.
Asics has also collaborated with high-end designers such as Kiko Kostadinov and Vivienne Westwood to create limited-edition sneakers that collectors highly seek. These collaborations have helped solidify Asics’ reputation further as a stylish and trendy brand.
11. Pantofola d’Oro
Pantofola d’Oro is an Italian sneaker brand that was established in 1886. The brand is known for its high-quality leather sneakers, crafted by hand with traditional Italian techniques. Pantofola d’Oro sneakers are popular among fashion-conscious individuals who appreciate the brand’s unique style and craftsmanship.
Pantofola d’Oro sneakers are made with high-quality leather and other premium materials designed to provide support and comfort for various activities. They are known for their durable construction and attention to detail, such as the brand’s signature stitching and embossed logo.
12. Bally
Bally is a Swiss sneaker brand that was established in 1851. The brand is known for its high-quality leather sneakers, crafted with meticulous attention to detail and innovative design. Bally sneakers are popular among fashion-conscious individuals who appreciate the brand’s unique style and craftsmanship.
Bally sneakers are made with high-quality leather and other premium materials designed to provide support and comfort for various activities. They are known for their durable construction and innovative features, such as the brand’s signature Trainspotting Stripe which adorns many of its sneakers.
13. Reebok Classics
Reebok Classics is one of the most popular European sneaker brands that have been around since the early 1980s. The brand began as a subsidiary of Reebok International, and it quickly became known for its highly comfortable and stylish sneakers.
Reebok Classics is known for its classic designs inspired by the 80s and 90s. These sneakers are popular among fashion-conscious individuals who appreciate the vintage, classic look. Additionally, they have collaborated with high-end designers like Vetements and Pyer Moss to create limited-edition sneakers that collectors highly covet.
Reebok Classics sneakers are made with high-quality materials that ensure comfort and durability. They are especially popular among athletes, with many professional footballers and runners wearing Reebok Classics shoes on the field.
14. Lacoste
Lacoste is a French clothing company founded in 1933 by tennis player René Lacoste. The company’s logo, a crocodile, was inspired by the nickname “The Crocodile” given to him by fans because of his tenacity on the court. In 1977, Lacoste partnered with tennis pro Andy Roddick and released their first pair of sneakers under their new partnership: the Andy Roddick Collection.
Since then, they’ve released several other collections, including the Signature Series (featuring shoes designed by famous athletes), L!VE (high-top sneakers designed for skateboarding), and more recently, their Heritage line, which pays homage to their classic styles from years past.
15. Lotto
Lotto is an Italian sneaker brand that was established in 1973. The brand is known for its high-quality athletic shoes, designed to provide the necessary support and comfort for various sports. Lotto sneakers are popular among athletes, sports enthusiasts, and fashion-conscious individuals who appreciate the brand’s unique style.
Lotto sneakers are made with high-quality materials designed to withstand athletic activities’ wear and tear. They are known for their durable construction and innovative features, such as their patented Puntoflex technology that provides extra support and flexibility in the shoe’s sole.
16. Munich
Munich is a Spanish sneaker brand that was established in 1939. The brand is known for its stylish and colorful sneakers, which have become a staple in European fashion. Munich sneakers are popular among fashion-conscious individuals who appreciate the brand’s unique designs and bold color choices.
Munich sneakers are made with high-quality materials, including premium leather and suede. They are known for their comfortable fit and eye-catching style. In addition to its classic styles, Munich has expanded into other designs, such as high-top and slip-on sneakers.
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17. Hummel
Hummel is a Danish sneaker brand that has been around since 1923. It started as a company producing high-quality football shoes, but they have since expanded into other sports and lifestyle footwear. Hummel has become increasingly popular in Europe for their unique designs and high-quality materials.
Hummel sneakers are known for their bold designs and bright colors. Their distinctive look sets them apart from other European sneaker brands, making them a favorite among fashion-conscious individuals who want to stand out from the crowd. Hummel has also collaborated with high-end designers such as Mita Sneakers and Wood Wood, which has helped further to solidify its reputation as a stylish and trendy brand.
18. Fila
Fila is an Italian sportswear brand that was founded in 1911 in Biella, Italy. The brand initially produced clothing for the people of the Italian Alps, but over the years, it has diversified its offerings and ventured into sportswear, including sneakers. Fila’s popularity has grown over the years, and it is now considered one of the world’s most popular and iconic sneaker brands.
Fila’s sneakers are known for their classic designs and comfortable fit. The brand’s signature logo, which features the brand’s name in bold letters, is one of the most recognizable logos in the sneaker industry. Fila’s sneakers come in a wide range of colors and styles, including low-top and high-top sneakers and slip-on styles.
Fila has collaborated with many famous designers and artists over the years, including Gosha Rubchinskiy and Urban Outfitters. These collaborations have produced some of the most sought-after sneakers globally and have contributed to the brand’s popularity.
19. K-Swiss
K-Swiss is an American heritage brand that has become popular globally, particularly in Europe. The brand is known for its classic and elegant sneakers that combine athletic and lifestyle design elements. K-Swiss was founded in 1966 by two Swiss brothers, who introduced the first all-leather tennis shoe to the US market.
Over the years, K-Swiss has evolved into a popular sneaker brand that offers a wide range of shoes for various occasions, including casual wear, sports, and fashion. K-Swiss sneakers are known for their clean and simple design, incorporating high-quality materials such as leather and suede, giving them a premium look and feel.
One of the most popular K-Swiss models is the Classic, which was first introduced in 1966 and has since become an icon in the sneaker industry. The Classic is a low-top tennis shoe that features a clean and timeless design, with the brand’s signature five-stripe design on the sides. The shoe has been reimagined and updated over the years but remains a staple in the K-Swiss collection.
20. Le Coq Sportif
Le Coq Sportif is a French sportswear brand that was founded in 1882 by Emile Camuset. The brand initially produced clothing for professional cyclists, but in the 1950s, it expanded its product line to include sneakers. Since then, Le Coq Sportif has become one of the most popular sneaker brands in Europe, known for its classic and colorful designs.
Le Coq Sportif sneakers are known for their high-quality craftsmanship, premium materials, and attention to detail. The brand offers a wide range of sneakers for various sports, including running, tennis, and basketball.
21. Etnies
Etnies is a European sneaker brand that was established in 1986 by Pierre André Senizergues, a professional skateboarder from France. The brand is known for its skate shoes, which are designed to provide the necessary support and durability for skateboarders.
These sneakers are popular among skateboarders, other action sports enthusiasts, and fashion-conscious individuals who appreciate the brand’s unique style.
Etnies sneakers are made with high-quality materials designed to withstand the wear and tear of skateboarding. They are known for their durable construction and innovative features, such as STI Foam cushioning and a Pro Foam 1 insole that provides extra support and comfort.
22. Birkenstock
Birkenstock is a renowned European sneaker brand known for its high-quality, comfortable, and ergonomic footwear. While Birkenstock is traditionally associated with their iconic sandals, the brand has also gained popularity in the sneaker market.
Birkenstock trainers typically feature the same emphasis on foot support, durability, and natural materials as their sandals, making them a popular choice for those seeking both style and comfort. The brand’s popularity in Europe can be attributed to its strong heritage, commitment to craftsmanship, and the increasing demand for footwear that promotes foot health.
With a blend of fashion and function, Birkenstock trainers have become a favored choice for individuals who prioritize both comfort and style in their everyday footwear.
23. Superga
Superga is an Italian sneaker brand that was established in 1911. They are known for their classic canvas sneakers, which have become a staple in European fashion. Superga sneakers are popular among fashion-conscious individuals who appreciate the brand’s simple yet stylish designs.
Superga sneakers are made with high-quality materials, including premium canvas and rubber. They are known for their comfortable fit and easy-to-wear style. In addition to their classic canvas sneakers, Superga has expanded into other styles, such as high-top and platform sneakers.
24. Karhu
Karhu is a Finnish sneaker brand that was established in 1916. The brand is known for its high-quality sport shoes, which are designed for running and other sports. Karhu sneakers are popular among athletes, sports enthusiasts, and fashion-conscious individuals who appreciate the brand’s unique style.
Karhu sneakers are made with high-quality materials that are designed to provide the necessary support and comfort for athletic activities. They are known for their durable construction and innovative features, such as their patented Fulcrum technology that provides extra support and stability in the shoe’s midsole.
25. Veja
Veja is a French sneaker brand that was established in 2005. The brand is known for its sustainable and ethical approach to fashion, using eco-friendly materials and production methods. Veja sneakers are popular among fashion-conscious individuals who appreciate the brand’s commitment to sustainability and unique designs.
Veja sneakers are made with high-quality materials, including organic cotton and wild rubber. They are known for their comfortable fit and minimalist yet stylish design. In addition to its classic styles, Veja has also expanded into other designs, such as high-top sneakers and platform sneakers.
26. Gola
Gola is a British sneaker brand that was established in 1905. The brand is known for its retro-inspired sneakers, which have become a staple in European fashion. Gola sneakers are popular among fashion-conscious individuals who appreciate the brand’s classic designs and vintage style.
Gola sneakers are known for their comfortable fit and timeless style. In addition to their classic styles, Gola has expanded into other designs, such as high-top and slip-on sneakers.
27. Ecco
Ecco is a renowned European sneaker brand known for its exceptional quality and comfort. Their trainers are favored for their innovative design, premium materials, and attention to detail. Ecco sneakers are popular for several reasons, and one of the most important aspects that puts this brand in the spotlight is the comfort and quality materials they use to create their shoes.
And there you have it: 27 Most popular European sneaker brands you might or might not have heard about. Luckily, our magazine is here to inform and educate you, so do me a favor and share this post on social media if you find this page helpful. Thank you.
Conclusion
The sneaker brands listed above are just a small portion of the market. There are even more trainers companies out there, each with pros and cons. Now is your decision to make and choose a high-quality pair of gym trainers that will help improve your workout or give you a boost while taking long walks. Till next time… See ya!
