28 Stores Like H&M for Trendy and Affordable Clothing. Are you looking for stylish, affordable outfits that won’t break the bank? If so, H&M is a great place to start. But if you’re looking for more options, then this guide is for you. I gathered the best alternative brands like H&M that offer stylish and affordable outfits. From designer labels to budget-friendly brands, these stores have something for everyone. So get ready to discover some of the best alternative stores to H&M!

28 Stores Like H&M for Trendy and Affordable Clothing

H&M might be one of the most famous and controversial names in the modern fashion industry. On the one hand, it is the brand that makes trendy fashion available for anyone as its designers manage to catch the vibe of every new fashion week and create collections that recreate the main trends in more wearable styles and affordable materials almost instantly. But at the same time, this practice of H&M raises concerns about the devaluation of fashion as it is.

H&M was one of the first mass-market brands that suggested the possibility of more sustainable practices in their manufacturing. They offer collections made out of recycled materials and encourage customers to trade in their old clothes for a discount on new collections instead of just throwing them away. However, it is H&M that is often accused of the so-called “green-washing” – unsubstantiated claims made to deceive consumers into believing that a company’s products are environmentally friendly, while they are not.

After all, H&M is a one-stop shop for the whole family and has a vast auditorium. Here you can find trendy men, women, unisex fashion and accessories, cute kids and baby clothing, activewear, office clothing, evening gowns, and homeware.

H&M is also particularly famous for its numerous collaborations with luxury brands and the trendiest designers, such as Stella McCartney, Lanvin, Versace, Balmain, Moschino, etc. According to their official website, in 2023, H&M will release a capsule collection in collaboration with Mugler. At the same time, H&M still stays in the fast-fashion niche with all its benefits and pitfalls.

28 Stores Like H&M for Trendy and Affordable Clothing

No matter what you think about mass market clothing and accessories, what your budget is, and your stand towards sustainability in fashion, you definitely own at least something from H&M, and, let`s admit it, we all like to browse their website or shops for cute, trendy and affordable designs from time to time.

Today, I’d like to share with you at least 28 stores like H&M for trendy and affordable clothing and accessories. So stay tuned, as you are about to find out new fashion stores, some more or less known, but worth checking out for buying something new for your wardrobe. Happy shopping!

Disclaimer: This article contains affiliate links which means I will receive a commission if you decide to buy from my referral link, at no extra cost to you.

1.  ZARA

ZARA is probably H&M`s #1 competitor in their market niche. The Spanish brand offers its customers the same concept of trendy clothes and sometimes even suspiciously close replications of the latest runaway hits at affordable prices. Some may say that ZARA`s price range is a little bit higher, but at the same time, in many cases, you will find better quality here too.

Just like H&M, ZARA offers clothes and accessories for all styles and occasions, from loungewear and cocktail dresses to formal office clothing and kids’ fashion. By the way, ZARA also has a “HOME” department where you can find anything from scented candles to home textiles and décor.

2. Uniqlo

Uniqlo It is a Japanese fashion brand that also offers all sorts of clothing and accessories. Apart from their basic tees and a huge variety of jeans, UNIQLO is also famous for their particular models and materials like extremely cozy pajamas, baby clothes made out of the softest hypoallergic fabrics, and thermal underwear and layered fabrics that will keep you warm on cozy even in the coldest winter.

UNIQLO keeps its price range on the same level as H&M but offers extremely high-quality items and timeless designs that easily last for more than one season. That is why many people don`t consider it a fast fashion brand like H&M per se.

Here you probably won`t find evening gowns or glittery cocktail dresses, but it is definitely a perfect option for those who are looking for a quality basic wardrobe for the whole family. By the way, UNIQLO is also famous for its collabs, just like H&M. However, instead of luxury brands, here you will find items designed by the trendiest artists and brands such as MoMA, Kusama Yayoi, and Marimekko.

3. Forever 21

Another fast fashion brand that might have seen its better days but still remains one of the most popular names in the niche. Forever 21 is often compared with H&M when it comes to party clothes, cocktail dresses, cute shoes, and accessories.

The quality of their items is sometimes pretty questionable, and the brand tumbled down a pretty rocky cliff a couple of years ago due to their questionable policies and advertising. However, Forever 21 still remains a pretty solid alternative to H&M in many ways and has its auditorium of customers who want to add some trendy statement pieces to their wardrobe without breaking their piggy bank.

4. Mango

It is another Spanish brand that successfully competes with H&M and ZARA. However, unlike the latter, MANGO does not offer such a wide variety of designs, focusing mainly on business casual apparel.

Here, you will find pretty high-quality blazers, shirts, tailored suits, leather footwear, and accessories in neutral, timeless designs and color palettes. The prices are fairly higher than those in H&M and ZARA, but so is the quality.

5. Abercrombie & Fitch

It may be an even more controversial brand than H&M, but all the ethical concerns and PR scandals aside, A&F act as a great alternative to H&M if you are looking for casual sporty styles with some “old money” vibe.

This retailer is mainly famous for their high-quality denim, and iconic t-shirts and can be a great option for those who want to look stylish yet be comfortable and serve that “golden youth” vibe without spending thousands on their wardrobe. This post is for Abercombie & Firth alternatives if you are looking for similar brands but cheaper.

6. Armani Exchange

Armani probably would not be the name you expect to hear as an alternative to H&M and other popular mass-market retailers. Still, Armani Exchange is a special concept created to allow the brand to embrace a wider auditorium and age group than the “mothership” is aimed at.

Armani Exchange is relatively not cheap, but it offers really high-quality casual and business casual fashion at reasonably affordable prices. Considering the fact that the designs are timeless and remain trendy throughout seasons, Armani Exchange is a high-end alternative for H&M for those who want to stay on a budget and don`t aim to renew their entire wardrobe every season.

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This British fashion retailer aims mainly at a youthful street fashion vibe, offering the trendiest designs at affordable prices and an extremely wide size range.

An inclusive size chart, neutral color palette, and compatibility are what we all know and love ASOS for. On their website and app, you will also find tons of beauty products and accessories, easily making ASOS a righteous alternative to H&M and a one-stop shop for your Holiday shopping.

8. Revolve

Unlike H&M, which seems to have a shop in every more or less significant mall worldwide, Revolve is an entire e-commerce multi-brand fashion retailer. It means that here we don`t talk about a particular brand but an online shop that offers a wide variety of clothing from designer to a more affordable segment.

On average, Revolve has much higher prices than those in H&M online shop. Still, the variety of brands and options allows anyone to find trendy statement pieces for their wardrobe here and save a lot of money on designer items due to regular sales.

9. Urban Outfitters

If you love H&M for its vintage-inspired yet trendy models and timeless classic designs with a fashionable twist, Urban Outfitters may be a great alternative.

Here you can find youthful and edgy models, a wide color palette, and a smart casual vibe we all need in every modern wardrobe. The price tags are higher than those you see in H&M, but the quality of items is far higher, while the brand`s style is not inferior to the designer fashion segment.

10. Oak and Fort

This brand managed to gain an enormous fan base in social media due to its trendy minimalistic aesthetic and regular collaborations with fashion influencers.

If you are looking for a smart casual wardrobe, minimalistic clothes, and accessories that look really expensive but don`t cost a fortune, Oak and Fort will be a great alternative to H&M`s office and basic segments. The prices here are higher as well, but every item’s overall look and quality exceed all expectations.

11. COS

You may say that we are cheating here since COS technically belongs to the H&M Group, but it is an entirely independent brand with its own design and unique concept.

COS offers everything we know and love about Scandinavian fashion. Here you will find high-quality natural materials, a neural palette with just several splashes of bright colors, and minimalistic timeless designs. Don`t come here if you are looking for tees with rock bands and cartoon prints. But those who want to build a trendy capsule wardrobe and add some statement accessories that will definitely become a conversation piece will love COS.

12. Shein

Shein and H&M are two of the most popular fashion brands in the world. Both brands are known for their stylish and affordable clothing, but they have different approaches to their business models. Shein is an online-only brand that focuses on fast fashion, while H&M has both physical stores and an online presence. They also differ in terms of quality, with Shein offering lower prices but lower-quality items, while H&M offers higher-quality clothing at a slightly higher cost. More websites like Shein for cute outfits can be found here.

13. Madewell

If you love H&M for their wearable everyday styles, snuggly sweaters, boyfriend jeans, and printed t-shirts, Madewell will be a great alternative for you as well. Here you will find trendy yet down-to-earth casual designs that can be worn all day long and easily fit any lifestyle and customer, from a high-school student to a soccer mom.

14. & Other Stories

H&M, and both companies are owned by the Swedish fashion conglomerate, H&M Group. H&M focuses on providing trendy and affordable fashion for the masses, & Other Stories has a more upscale and premium approach to fashion, with a higher price point and a focus on quality materials, unique designs, and sustainability.

& Other Stories offers a wider range of product categories, including clothing, shoes, accessories, beauty, and home goods, while H&M primarily focuses on clothing and accessories.

In terms of branding and store experience, & Other Stories has a more elevated and luxurious aesthetic with a minimalist, chic interior design, while H&M has a more accessible and casual feel with a bright and colorful store design. Overall, while both brands are owned by the same parent company, they have distinct differences in their product offerings, pricing, and brand positioning.

15. Verishop

Another online retailer that deals with all sorts of brands, from affordable to high-end luxury names. Most people won’t consider Verishop an alternative to H&M due to their reputation of being a place where you can find exclusive drops from luxury designers, but the platform, in fact, offers affordable clothing as well.

Here you can find all the items you would look for in H&M, but the choice and quality of their inventory are significantly higher, while frequent sales allow you to save a great deal of money on your trendy wardrobe.

16. Old Navy

When comparing Old Navy and H&M the final decision relates to your personal preference and priorities. If you’re looking for affordable, family-friendly clothing options, Old Navy may be the better choice. If you’re more interested in staying on-trend and supporting sustainability initiatives, H&M may be the way to go.

17. Frank and Oak

If you are concerned with H&M being accused of green-washing and still love the brand`s style, especially their basics and knitwear, Frank and Oak will be a great alternative to the mass-market brand.

Famous for sustainable materials and ethical policies, this Canadian brand offers anything you may need for your everyday wardrobe. It is a perfect guilt-free alternative to mass-market shopping that may cost you a bit more than H&M items but offers great quality and timeless yet sophisticated designs.

18. Banana republic

Both Banana Republic and H&M are popular clothing retailers, but they have different styles, price points, and target audiences.

Banana Republic is known for its classic and sophisticated style, with a focus on quality materials and craftsmanship. Their clothes are more expensive than H&M, but they are also designed to last longer. Banana Republic caters to a slightly older and more professional demographic.

On the other hand, H&M is known for its trendy and affordable fashion, with a focus on fast fashion and constantly changing styles. Their clothes tend to be cheaper but may not be as high quality as Banana Republic. H&M caters to a younger demographic that wants to keep up with the latest fashion trends.

19. Nasty Gal

If you often shop at H&M for their party dresses, glittery and edgy outfits that you will hardly dare to wear in everyday life or more than a couple of times, check out Nasty Gal.

Here, you will find cocktail and party dresses, flashy colors, and statement pieces at incredibly low prices. Let’s say the quality here is exactly what you are paying for, but at least you will not be too sorry or upset if you get a wine stain on your dress or feel like you have nowhere to wear that glittery top in the next year. If you are interested also, you can check this page for Nasty Gal alternative stores too.

20. Express

Just like H&M, Express can be found in almost every mall in the United States and most of the world. You will want to shop here if you are tired of printed shirts and flashy colors and looking for a more formal-yet-stylish wardrobe.

Aimed mainly at independent young women, Express serves that “boss babe” vibe and lets you stand out in any crowd, always looking for the most successful person in the room. Here you will find everyday essentials, office clothing, and incredibly flattering denim that should form the core of any trendy wardrobe today. Even Express has alternatives. Here I made a round-up list with some of the best Express stores alternatives.

21. American Eagle

American Eagle is an American clothing and accessories retailer primarily targeting teenagers and young adults. The brand is known for its casual, comfortable, and trendy clothing, with a focus on denim. American Eagle is also popular for its inclusive sizing, offering a range of sizes from XXS to XXL and extended sizes for men and women.

H&M, on the other hand, H&M is a Swedish multinational clothing retailer that offers a wide range of clothing for men, women, and children, as well as home goods and accessories. The brand is known for its fast fashion business model, with a focus on affordable, trendy clothing that is frequently updated. Despite of that, American Eagle clothing is far more superior to H&M. The final decision comes down to what you can afford and what clothing style you are after.

22. Hollister Co.

Hollister and H&M are two of the most popular fashion brands loved by many teenagers and young adults. They both have physical stores and a strong media presence offering trendy clothing for young people. But while they may have some similarities, there are also many differences between these two brands.

Hollister is known for its preppy, California-style clothing, while H&M focuses on more classic looks with a modern twist. In terms of price points, Hollister is generally more expensive than H&M, although both offer quality apparel at affordable prices.

Ultimately, deciding where you want to buy garments is up to you. But I have to tell you that shopping at Hollister, you will find some unique clothing pieces that you will hardly find elsewhere. Being part of the Abercrombie & Fitch Co is obvious that this brand focuses mainly on quality.

23. PrettyLittleThing

You have probably seen at least one time adverts for PrettyLittleThing. Their clothing has a sexy style that is hard to miss. Compared with H&M, this fashion brand is targeting youngsters and the downside is that they only sell online, unlike h&m that has brick-and-mortar stores.

24. Lulu’s

Lulu’s is known for offering cute trendy, affordable clothing options for women, while H&M offers a broader range of products for both men and women, including sustainable options and home decor items.

Both brands are known to be fast-fashion with plenty of clothing options and both promises to focus on becoming eco-friendly. Although there is no evidence that Lulus has made any commitment towards becoming sustainable, H&M, on the other hand, has made more significant strides towards becoming a fashion-conscious brand. At the end of the day it’s up to you where you want to shop.

25. Princess Polly

Princess Polly is an Australian-based online retailer that offers a range of trendy clothing, accessories, and beauty products aimed at young women. Their collections often feature bold prints, bright colors, and statement pieces, and they cater to a range of sizes, including plus-size options.

On the other hand, H&M is a Swedish multinational fashion retailer that operates in over 74 countries. They offer a range of clothing and accessories for men, women, and children, focusing on affordable, trendy fashion accessible to a wide audience. H&M also places a strong emphasis on sustainability and ethical production practices.

While both retailers offer similar styles and cater to a similar demographic, Princess Polly tends to provide more unique and daring pieces. At the same time, H&M focuses on producing fashionable staples that are affordable and widely accessible. Princess Polly’s online-only presence also means their prices may be higher due to shipping and handling costs, while H&M’s physical stores often offer additional discounts and promotions. Ultimately, the choice between Princess Polly and H&M may be on personal preference, budget, and accessibility.

26. Garage Clothing

Garage Clothing is a Canadian-based brand focusing on trendy, casual clothing for teenage girls and young women. They offer a range of basics and statement pieces, with a focus on denim, graphic tees, and loungewear. The brand is known for its affordable prices and frequent sales. Compared with H&M, Garage Clothing is more limited in its apparel collections and a bit more pricier than its counterpart.

27. PacSun

PacSun (Pacific Sunwear) primarily targets the youth and young adult market, with a focus on surf and skate-inspired clothing. Their clothing and accessories tend to have a casual, laid-back vibe and include popular brands such as Vans, Nike, and Adidas.

On the other hand, H&M is a global retailer that offers a wide range of fashion for men, women, and children. They are known for their trendy and affordable clothing and have a diverse range of styles, from casual to formal wear. H&M also offers collaborations with high-end designers, such as Versace and Balmain, making their collections more modern and exclusive.

In terms of pricing, PacSun tends to be slightly more expensive than H&M due to the brand names they carry, but they also have frequent sales and promotions. H&M, on the other hand, offers more affordable options for those on a budget.

28. J.Crew

J.Crew is a higher-end brand that focuses on classic, preppy styles. They use high-quality materials and offer more timeless pieces that last years. J.Crew’s target market is generally adults willing to spend a bit more money on their wardrobe to invest in quality pieces that will stand the test of time.

On the other hand, H&M is a fast fashion brand that produces trendy, affordable clothing meant to be worn for a season or two before being replaced. H&M’s target market is generally younger and more fashion-forward, looking to stay up to date with the latest styles without breaking the bank.

Final words

H&M is a great alternative to designer and luxury brands when it comes to trendy and good-quality items and materials at more than affordable prices. However, as you see, there are alternatives to H&M as well.

Whether you feel like H&M is too fast-fashion for you, look for really sustainable and ethical brands, or just want to add some variety to your wardrobe, there are lots of brands and marketplaces out there that offer the same concept and style for the same prices and sometimes at a much higher quality.

Did you like this list of alternative brands to H&M? If so, please give us a share on social media. It will help us provide more information and tips to make the best decision when looking to buy clothes.

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