Is Babygold legit? Let’s find out! A complete review before buying. Are you planning to buy gold jewelry for yourself or someone you love but don’t know if Babygold is a trustworthy website? To help you clear all the questions, I’ve compiled a cohesive Babygold review so you can come to a conclusion by the end of this page. So what are you waiting for? Step in and read this review before making a purchase!

 Is Babygold legit Let's find out A complete review before buying

Babygold seems to be the first name that pops up when you think of online jewelry retailers. Yes, with the ongoing rise of e-commerce, buying a wedding ring or a diamond necklace can be as casual as shopping for another pair of leggings. Such international online retailers like SHEIN and ASOS have already replaced mall shopping for millions of people worldwide. And the same thing seems to happen to jewelry shopping as well. 

Disclaimer: This article contains affiliate links which means we might receive a commission if you decide to buy something at no extra cost to you.

Is Babygold legit? Let’s find out! A complete review before buying

So, is BABYGOLD a legit jewelry retailer? And is it a good idea to buy jewelry online at all? This article is a thorough review of BABYGOLD. We shall analyze the company`s overall concept, idea, and shopping experience at BABYGOLD, and from this example, try to figure out what to expect and beware of shopping for jewelry online.

Is it safe to buy jewelry online?

It is probably the first question that comes to your mind when you browse all those tastefully designed websites like BABYGOLD. One thing is to waste a couple of hard-earned bucks for another fast-fashion piece that may look nothing like the picture on the retailer`s Instagram. Even in this case, you risk becoming a victim of a scam and providing your credit card information to some swindlers.

But to pay several hundred or even thousands for something that you cannot even see before you make a purchase seems to be a whole different story. That is why even though such online jewelry retailers like BABYGOLD become more and more recognizable, most of us are still really reluctant about the idea of online shopping for gold.

So, let`s first talk about the general idea of buying jewelry online and ways to ensure you are not about to fall for another scam.

Here are some tips to ensure a safer online jewelry shopping experience:

  • Research the Seller: Before making a purchase, research the online jewelry store or seller thoroughly. Look for customer reviews and ratings to gauge their reputation and trustworthiness. Nevertheless, filter the reviews property from platforms like Trustpilot, Reddit, Sitejabber, etc. These are usually manipulated and paid reviews or reviews from influencers who received free items from the brand in exchange for positive reviews. This happens more often nowadays with the high aspiration of wannabe influencers who want to bag a free item.
  • Verify SSL Encryption: Ensure that the website where you plan to make the purchase has a secure SSL (Secure Sockets Layer) encryption. Look for “https://” in the URL and a padlock icon in the browser address bar, indicating that your connection is secure. This advice is true for any online shopping process, whether you are buying a diamond necklace or a pair of socks. Scammers generally fish for your credit card information, not the money you pay for a probably non-existent product. The thing is that if someone purchases at a jewelry shop, their credit card probably has more potential for a swindler.
  • Check Authenticity and Certification: If you’re buying precious gemstones or high-value jewelry, verify that the items come with proper certification from reputable gemological laboratories. This ensures the authenticity and quality of the jewelry you’re buying. However, in the United States, jewelry retailers do not necessarily need specific certifications to operate legally. Despite that, there are various regulations and industry standards that jewelry retailers may choose to adhere to voluntarily to demonstrate their commitment to quality, ethics, and consumer trust. For example, BABYGOLD emphasizes multiple times on their website and social media how committed they are to ethical practices and quality, but you will not find any specific certifications that would prove any of those claims. We requested some of the documents that they may provide through email, but the request is still pending. Once again, it is still not an indication that the business is sketchy.
  • Read Policies and Terms VERY Carefully: We cannot emphasize it enough. Review the store’s return, refund, and exchange policies before making a purchase. Understand their shipping and delivery processes, as well as any applicable warranties or guarantees. The good news, unlike in many other countries, jewelry bought online can be returned and exchanged in the United States. In this matter, everything is entirely in the sellers` hands. They can set any policies and requirements they wish. That is why it is vital to make sure that you are making a truly informed decision buying from BABYGOLD or any other online jewelry retailer.

BABYGOLD – the company and people behind it

Imagine that the concepts of the American Dream and Family Values had a baby. That baby would be BABYGOLD.

A family business located in Los Angeles, BABYGOLD creates a beautiful, Pinterest-worthy picture. According to the information from the “About Us” section, Helen and Michael Ashikian, the founders and owners of BABYGOLD created the company back in 2018 and named it after the nickname of one of their adorable daughters. Photos of the adorable daughters are attached right away.

And although the claim that a toddler girl loved gold jewelry so much that it inspired her parents to start an online jewelry shop seems a bit far-fetched, if you ask us, the overall image of the company and people behind it looks perfectly tailored and polished just like one of their best-selling pendants.

Babygold’s owners instantly figured out the power of social media and aesthetics. Helen Ashikian, founder and CEO of BABYGOLD seems to have it all – the looks, beautiful family, successful career. We all secretly follow those perfect ladies on Instagram. We want to be them. We want to be with them. And the easiest way to get closer to them is, of course, to buy whatever they sell. This is how social media marketing works. And it works pretty well.

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But what BABYGOLD really is? Who and how created it?

Helen and Michael got married back in 2010. By then, Michael was a third-generation jeweler himself and owned one of the largest manufacturing houses in Downtown LA. So, if till now you were imagining a family business that started in a couple`s basement and grew into what it is, purely fuelled by the power of love, we hasten to upset you.

Speaking of which, on its website Babygold several times mentions its own manufacturing workshop located in the heart of Los Angeles, emphasizing that all the items are locally and ethically made. Yes, they were in the family way before BABYGOLD was conceived, and it is an enormous manufacturing powerhouse.

By her own admission, one-day Heleh realized that till that moment, jewelry was mainly marketed for “people with resources”, newlyweds or seniors who are accustomed to seeing jewelry as the best investment or a perfect present for any occasion.

The niche of modern moms remained unoccupied, and the Ashikians decided to surf this wave. As a result, Babygold focused on creating custom name necklaces and “mommy and me” sets, taking the idea of matching outfits and family looks to a whole new level.

Helen became a member of HEYMAMACO and FASHIONMAMAS – membership-based networking groups that are aimed at mothers who are growing careers and families, which gave BABYGOLD direct access to their target audience.

Today BABYGOLD offers a wide variety of necklaces, bracelets, rings, and charms, but custom name designs remain their hallmark pieces and best sellers.   

All the BABYGOLD items are made from 14K gold, which means that the gold content is 14 parts, or approximately 58.3% pure gold, and the remaining percentage is composed of other metals, such as copper, silver, or zinc. It is usually done to make the item more durable and versatile as “pure gold” is in fact extremely soft and impractical if you want to wear it every day.

Is it worth buying from Babygold?

The first thing you want to discuss talking about the experience with any online band is, of course, the website. And BABYGOLD (or those who built their website, to be correct) really knew what they were doing. Elegant, minimalistic design, easy navigation, and high-quality images – it is the embodiment of a perfect online store.

Traditionally, you are offered to receive a 20% discount on your first purchase and a chance to win BABYGOLD Diamond Solitaire Bezel Necklace in exchange for your email, which from now on will be regularly spammed with special offers and promotional newsletters.

Along with name necklaces, bracelets, and rings, BABYGOLD also sells jewelry boxes and care products for jewelry such as special cleansers, brushes, and cloths.

All goods are conveniently categorized to easily find exactly what you are looking for. Everything looks really nice. Too nice to be true, if you ask me. And the fact that BABYGOLD`s average rate on such review platforms as Trustpilot and Better Business Bureau (BBB) is about 1,5 stars does not really help the case and raises some serious suspicions.

One of the biggest problem with Babygold jewelry seems to be the fact that the items people receive often have very little to do with the images on the website. To be precise, they seem to be much smaller than they appear on the models.

Babygold reviews and complains

Studying the case, we went across dozens of complaints about the size of necklaces and earrings, which looks like a certain trend. The thing is that presentation of certain jewelry items on the website seems to be a bit misleading, to say the least.

The “mommy and me” concept, that we have mentioned before, means that you can get matching jewelry for you and your kit, which will be scaled accordingly.

This seems like people were often buying kid-sized jewelry without knowing it. When the item arrived, and customers realized that there was a mistake, the brand gladly offered them an exchange. However, it was up to them to pay the delivery fees.

We strongly advise you to check every small detail about the item that you are planning to buy from BABYGOLD and especially, its size. The product images can be really misleading, and once you make the payment, the brand declines all responsibility for your shopping experience.

As we have already mentioned, online jewelry shopping is not very different from any e-commerce segment in the United States. The seller can set any terms and conditions they want, and the only way to avoid disappointment is to really read into all the fine print before closing the deal.

Another common complaint about BABYGOLD jewelry is its quality. We have already mentioned that the brand does not provide any certificates that would guarantee the quality and authenticity of the gold and stones used in their jewelry. And they don`t have to. 

Unfortunately, for most people the phrases like “expert goldsmiths”, “ethically sourced,” and “pure gold” are pretty much what it takes to convince them to take out their wallets.

According to numerous reviews, the clasps on necklaces and bracelets, as well as earrings, seem to break pretty fast. BABYGOLD don`t offer any warranty for their items. The claim that their items “are made to last a lifetime” cannot be considered an actual warranty. But they gladly offer repair services that cost between $30 and $50. And the shipping is, of course, on the customer as well. 

It looks like the good old concept of fast fashion is coming to the jewelry world for the best or for the worst. Despite their pretty heavy and successful marketing as a cozy family business, BABYGOLD is part of a vast business with a powerful manufacturing network.

As a result, you enjoy a wide choice of options and relatively moderate prices. But in exchange, once you have to contact the company, require an exchange or refund, or have any other issues with your order, prepare to deal with a perfectly adjusted and lawyered-up business that won’t come off as a loser from any debate.

Babygold alternatives

If you are in search of top-quality gold jewelry and exceptional customer service that truly cares about its buyers, there are several reputable stores where you can find the perfect piece at an affordable price. While Babygold may be a popular option, it’s worth exploring other alternatives that offer a wide range of options. Two such alternatives that have gained significant popularity in recent years are Etsy and Amazon.

Etsy, known for its unique and handmade products, is a fantastic platform for discovering one-of-a-kind gold jewelry pieces. With a vast and diverse selection of independent sellers, you can explore various styles, designs, and trends to find something that suits your personal taste. One benefit of shopping on Etsy is the opportunity to directly connect with the sellers, allowing for customization options and personalized shopping experiences.

On the other hand, Amazon, being one of the largest online marketplaces, offers a vast assortment of gold jewelry options from both established brands and independent sellers. With its user-friendly interface and extensive customer reviews, you can gain valuable insights into the quality and reliability of the products and sellers. Moreover, Amazon provides convenient shipping and return policies, ensuring a smooth purchasing experience.

When considering purchasing gold jewelry from these platforms, it is crucial to exercise caution and thoroughly research the sellers’ reputation and customer feedback.

While both Etsy and Amazon provide mediation services to address any issues or disputes that may arise, it is always advisable to approach the transaction with prudence. Reading reviews, verifying seller credentials, and communicating directly with them will give you peace of mind and enhance the overall shopping experience. And remember to always be polite and patient. Is not easy to run an online store and deal with customers issues.

Therefore, take your time to browse diligently through the wide range of options available on Etsy and Amazon. Pay attention to the details, such as product descriptions, materials, and dimensions, to ensure the piece matches your expectations. By taking these extra steps, you can confidently find that perfect gold jewelry item that reflects your unique style and leaves you appreciating its beauty for years to come.

Babygold Review must read before buying

Final words

If you ask whether BABYGOLD is a legit business, the answer is not that simple. Yes, BABYGOLD are using secure payment protocols. They don’t steal or flunk your credit card information and do deliver you a product in exchange for your money.

But is it enough for a business to be considered legit today? BABYGOLD does the bare minimum regarding certifications and any other means of customer protection. The company is not entirely fair in its marketing as a small family-owned company, and they do use misleading marketing strategies that often lure people into buying things that are different from what they intend. 

I would say that BABYGOLD stands in a “grey” zone, where the company cannot be sewn for services and goods of inadequate quality but at the same time, cannot be considered entirely safe to buy from due to their policies.

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