29 Best Goth Makeup Brands for a Bold and Mysterious Look. Are you ready to embrace your inner goth and showcase your dark side through makeup? Look no further as I round up the best brands specializing in gothic makeup and beauty products. From indie to iconic, well-known makeup brands, in this list, you will surely find everything to achieve a bold and mysterious look. So don’t waste any more minutes and explore this fantastic list!
Goth Culture has an extremely unique and distinct aesthetic, which is incredibly attractive and kind of mesmerizing even for those who are not actually ready to associate with it. Whether you are a high school frosh, a fashionmonger, or a suburban mom, you cannot help but take a good look at a picture of another dramatic Gothic model that may occasionally pop up in your social media feed during another doom-scrolling session.
Don’t get me wrong. I understand that the Goth subculture goes beyond dramatic looks and aesthetic boards from Pinterest! It is a mysterious and artistic universe filled with deep symbolism that values individual expression and nonconformity. But you will have to admit that visual expression and aesthetics are what define the Goth subculture, making it probably one of the most recognizable and long-running cultural concepts in the world.
And Goth makeup, with its daring and bold shapes and colors, is not only the hallmark of this subculture in general but also a powerful source of inspiration for fashion designers, MUAs, beauty influencers, and brands.
In this article, we shall talk about the 29 makeup brands associated with the mysterious Goth subculture or inspired by them because Goth makeup is so much more than just black eyeshadow and red lips.
29 Best Goth Makeup Brands for a Bold and Mysterious Look
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1. KVD Vegan Beauty
Formerly known as Kat von D Beauty, it claims to be an entirely new thing after its notorious founder, renowned tattoo artist and reality TV personality Kat von D (Katherine von Drachenberg), sold her shares and stepped away from the brand in early 2020. However, the brand’s aesthetics, heavily influenced by Kat von D’s personal style and love for dark and unconventional beauty, Goth and Punk subculture aesthetics, remained unchanged, for better or for worse.
KVD Vegan Beauty products incorporate elements like rich, dark colors and edgy, tattoo-inspired packaging—everything that fascinates us about the Goth subculture image in the first place.
As you may understand from the brand`s name, it is 100% vegan and cruelty-free, which does not prevent it from offering us an extensive range of bold and highly pigmented makeup products, particularly a vibrant and diverse selection of lipsticks, eyeshadows, and eyeliners.
2. Manic Panic
Manic Panic is a makeup brand known for its vibrant and unconventional aesthetics, closely associated with alternative subcultures. The brand`s products, packaging, and marketing campaigns are clearly influenced by the Goth subculture. This brand has also been around for a pretty long time; therefore, Manic Panic is probably one of the integral parts of the modern Goth subculture and its aesthetics.
Originally known for its vibrant hair dyes, Manic Panic embraces an array of vivid and eye-catching colors. From neon pinks and electric blues to intense greens and purples, the brand’s makeup products stand out for their bold and daring shades. Manic Panic is committed to cruelty-free practices, and many of its products are vegan.
3. NYX Professional Makeup
NYX Professional Makeup is not specifically categorized as a gothic makeup brand. While NYX does offer bold and edgy makeup products, which might appeal to gothic aesthetics, the brand caters to a broad audience with diverse makeup needs and styles. Their cosmetic product range is categorized for everyday, special occasions, and various makeup looks beyond the gothic style.
The brand’s products are often praised for their affordability without compromising on quality. NYX is considered a cruelty-free brand, and many of its products are vegan-friendly, appealing to consumers who prioritize ethical choices in their beauty purchases.
The makeup collections from this brand is available in various retail locations worldwide, including their own branded stores, makeup specialty stores, drugstores, and online retailers. Over the years, the brand has gained a loyal following and remains a go-to option for makeup enthusiasts looking for trendy and budget-friendly products.
4. Terra Moon Cosmetics
Terra Moon Cosmetics’ aesthetics and concept revolve around the captivating allure of the cosmos, combining bold colors, glittery finishes, and imaginative names to create a truly out-of-this-world makeup experience.
Its mesmerizing color palettes, creative and imaginative names, and artistic packaging are everything we know and love about Goth subculture aesthetics. Terra Moon`s unique finishes add dimension and a touch of magic to your makeup looks, elevating them to an ethereal level.
It is an indie brand, which means it operates independently and often has a strong focus on handcrafted products and personal touches. The brand is also cruelty-free, catering to the growing demand for ethically produced makeup in the Goth community as well.
5. Urban Decay
Urban Decay is known for its edgy and alternative aesthetic. Many people associate the brand with gothic influences due to its dark and bold color palettes. The brand’s packaging and marketing often feature a grungy and rebellious vibe, which appeals to those drawn to the gothic subculture.
Urban Decay’s product names, such as “Blackout” and “Perversion,” further enhance its gothic image. However, it is important to note that Urban Decay is not exclusively a gothic makeup brand. It offers a wide range of products suitable for various styles and preferences. Whether you identify as gothic or not, Urban Decay provides a diverse selection of makeup options to express your unique individuality.
6. Melt Cosmetics
Melt Cosmetics embraces a dark and dramatic aesthetic, often featuring deep, rich colors, especially in their eyeshadow palettes. The brand is a favorite among those who love to create smoky and bold eye looks, making it another name associated with the Goth subculture.
This goth makeup brand frequently incorporates metallic and glitter finishes in its makeup products, adding a touch of glamour and uniqueness to the looks. The brand usually opts for pretty minimalistic sleep packaging, which only helps those bold colors and textures pop up and look even more daring.
7. Concrete Minerals
Concrete Minerals is another brand that is all about vibrant colors, mineral-based formulas, and an edgy, alternative appeal. Its aesthetics and witchy vibe make Concrete Minerals a beauty brand you would instantly associate with the Goth subculture.
The brand’s packaging often showcases artistic and creative designs. Their unique packaging adds to the overall alternative and mysterious feel of the brand. By the way, the brand’s name actually reflects its use of mineral-based formulas in its makeup products. Mineral makeup is often favored for its skin-friendly and natural properties.
Concrete Minerals is an independent, indie brand that operates outside of larger corporate structures. It is also committed to cruelty-free practices, appealing to ethically conscious consumers.
8. My Pretty Zombie
Suggest a more Goth-sounding name for a makeup brand. We shall wait!
My Pretty Zombie is a makeup brand known for its quirky and unconventional aesthetics. This Goth makeup brand offers products with unusual and unexpected color stories. Their eyeshadows, blushes, and lip products usually feature distinctive and eye-catching shades for distinctive and eye-catching looks.
The brand’s packaging is also not shy at all! It showcases creative and artistic designs, reflecting the brand’s quirky and playful nature.
9. Lunatick Cosmetic Labs
Lunatick Cosmetic Labs‘ aesthetics revolve around Gothic, macabre, and alternative elements, with a focus on dramatic colors and artistic packaging. It is a makeup brand for those who appreciate dark and unconventional makeup looks, vivid and dramatic colors, horror-inspired names, creepy motifs, and eerie palettes.
Lunatick Cosmetic Labs also offers special effects makeup and face paints, catering to makeup artists and enthusiasts who enjoy creating transformative and theatrical looks.
The brand’s commitment to cruelty-free and vegan practices and its indie status contribute to its popularity among makeup enthusiasts seeking unique and ethically conscious makeup options.
10. Glam Goth Beauty
Glam Goth Beauty combines glamour and gothic elements to create a unique aesthetic. The brand embraces both elegance and darkness, catering to makeup enthusiasts who seek an edgy yet sophisticated look. In other words, as Goth as it gets!
This gothic makeup brand often draws inspiration from Gothic themes, incorporating elements like intricate lace, crosses, and dark symbolism into its packaging and designs, reflecting the glamorous and gothic nature of the brand. Also, Glam Goth Beauty is committed to cruelty-free practices and an ethical approach to makeup.
11. Necromancy Cosmetica
Necromancy Cosmetica draws inspiration from occultism, witchcraft, and dark magic. The brand’s makeup products often feature names and packaging designs that reflect these mysterious and mystical elements.
It is a beauty brand for those who embrace Gothic and alternative aesthetics. Its makeup products are perfect for creating bold and dramatic looks. Necromancy Cosmetica also aims to be inclusive and diverse, offering makeup products suitable for various skin tones and styles.
12. Baby Bat Beauty
Who said Goth makeup brands could not be cute? Baby Bat Beauty combines cute and spooky elements to create a unique and charming aesthetic. The brand embraces both adorable and dark themes, catering to makeup lovers who enjoy a playful yet edgy look.
Baby Bat Beauty designers obviously draw inspiration both from Gothic and Kawaii themes. Their makeup products may feature cute bats, ghosts, and other spooky yet cartoonish motifs.
Baby Bat Beauty is committed to cruelty-free practices, reflecting the brand`s ethical approach to the makeup industry. Like most niche makeup brands, Baby Bat Beauty is also an indie company with a personalized touch, adding to its charm and individuality.
13. Lethal Cosmetics
Lethal Cosmetics‘ aesthetics revolve around a modern and minimalist style, with a focus on highly pigmented colors and customizable options. This German makeup brand is renowned for its customizable eyeshadow palettes, allowing customers to create personalized makeup collections tailored to their preferences.
It is known for its highly pigmented makeup products. Lethal Cosmetics offers a wide range of bold and vibrant colors that appeal to makeup lovers looking for an intense color payoff, which makes it another makeup brand popular in the Goth community.
14. Black Moon Cosmetics
Black Moon Cosmetics is another beauty brand that caters to those who embrace Gothic and alternative aesthetics. Its makeup products are perfect for creating bold and truly enchanting looks.
Here you will find makeup products with richly pigmented shades like deep blacks, haunting purples, and mesmerizing blues. And just listen to those names: Sorrow, Murmaider, Sanguis, DeVille, and Haunting—those are only several examples of their liquid lipsticks` names—that will definitely help you catch the brand`s vibe.
15. Rituel de Fille
Rituel de Fille’s aesthetics are all about mystical and ethereal themes, with a focus on rich colors and artistic packaging. The brand draws inspiration from mystical and otherworldly themes, creating makeup products that evoke a sense of magic and enchantment. Its witchy vibe along with elegant, sophisticated packaging, make Rituel de Fille another goth makeup brand you should know about.
Rituel de Fille emphasizes the use of natural and organic ingredients in its makeup products, appealing to those who prefer clean beauty options and making every product look and feel like a beauty potion rather than another trivial lipstick or eyeshadow palette.
At the same time, the brand’s packaging often features artistic and luxurious designs, reflecting the brand’s commitment to creating a unique and elevated makeup experience.
Fyrinnae is not your regular Goth makeup brand (if there is such a thing as a “regular” Goth Makeup brand at all). Anyway, Fyrinnae seems to draw inspiration from fantasy and magical themes rather than dark and dramatic images, creating makeup products that evoke a sense of enchantment and wonder.
Fyrinnae offers products with vibrant and unique shades not commonly found in mainstream makeup collections. Their colors often stand out for their brilliance and complexity. This brand is famous for its multi chrome and duo-chrome eyeshadows, which shift and change colors depending on the lighting and angle, creating a captivating and ethereal effect.
In other words, Fyrinnae`s products are meant for more seasoned makeup lovers and MUAs, those who are not afraid to play with unconventional colors and textures, combining seemingly incompatible elements in one look.
Fyrinnae is committed to cruelty-free and vegan practices, aligning with its ethical approach to beauty. This brand was also among the first to offer eco-friendly alternatives to some of the most notorious beauty products. Make sure to check out their eco-friendly body glitter and eyeshadow!
17. Devinah Cosmetics
Another brand for seasoned makeup lovers and, of course, those who dig Gothic aesthetics and everything it stands for. Devinah Cosmetics is a makeup brand known for its bold and versatile aesthetic. Devinah Cosmetics frequently incorporates shimmer and glitter finishes in its makeup products, adding a touch of sparkle and glamour to the looks.
Their packaging is as unique and artistic as the brand`s products.
The brand’s commitment to cruelty-free and vegan practices, as well as its indie status, add to its appeal among makeup fans looking for one-of-a-kind and ethically conscious makeup options.
Sugarpill is another makeup brand that is actively engaged with the goth subculture and alternative communities through collaborations, social media presence, and participation in alternative events, further solidifying its association with the gothic makeup scene.
The brand encourages individual expression and creativity through its diverse makeup products, appealing to those who seek to express their unique gothic style. Sugarpill embraces bold and dramatic makeup looks with highly pigmented products that can help achieve intense and eye-catching gothic styles.
However, while Sugarpill’s aesthetics and product range resonates with gothic aesthetics, the brand also emphasizes that makeup brands should have diverse audiences and can be enjoyed by individuals with a variety of style preferences.
19. Lime Crime
Lime Crime is not typically considered a Goth makeup brand. However, Lime Crime offers a wide range of makeup products with bold and vibrant colors, which is why its aesthetic and brand identity are commonly associated with alternative and indie makeup and are well-known in the goth community.
This gothic makeup brand is known for its playful and whimsical packaging, featuring colorful and unique designs. The brand has gained popularity for its bold and highly pigmented lip products, eyeshadows, and other makeup items, appealing to those who enjoy experimenting with creative and artistic makeup looks.
20. Portland Black Lipstick Company
Portland Black Lipstick Company specializes in creating lipsticks with dark and moody colors, including deep blacks, rich purples, and other unconventional shades that are popular among the goth community.
The brand`s overall aesthetic is gothic and edgy, appealing to all who appreciate nonconformist and alternative makeup looks. In other words, it is not a makeup brand for a shy soul.
The brand also takes an artistic approach to its makeup products, paying attention to detail in both the product formulations and the packaging design. Portland Black Lipstick Company is committed to ethical practices and is known for being cruelty-free and vegan.
21. Notoriously Morbid
Notoriously Morbid incorporates gothic themes and inspirations into its makeup collections. The brand often uses names and packaging designs that reflect the dark and mysterious nature of the goth subculture.
At this brand, you will find everything: eyeshadow palettes inspired by pop culture hallmarks such as the Buffy the Vampire Slayer series as well as products that seem to come from an ancient spell book, each named after a folk tale or a Gothic novel. And all this unconventional beauty comes in a very affordable price range of $3–$15!
22. Vampyre Cosmetics
Vampyre Cosmetics is a woman-owned and queer-owned indie makeup company founded in 2011. The brand is mainly famous for its outstanding packaging, which has an element of self-irony and black humor.
Eyelashes and lipsticks that come in tiny coffins, book-shaped eye palettes that have three pages, and tentacle makeup brushes took over social media feeds, making Vampyre Cosmetics probably one of the most famous Goth makeup brands, even among those who have nothing to do with this subculture.
The brand claims to be “a beauty disruptor, renouncing social constructs of beauty and replacing them with individual ones.” How Goth is that?!
23. Milk Makeup
Milk Makeup is not primarily known as a goth makeup brand. Milk Makeup is a contemporary cosmetics company that gained popularity for its inclusive and minimalist approach to makeup and skincare products. This brand emphasizes ease of use and portability, with products designed for on-the-go applications.
Although Milk Makeup’s aesthetic can be described as edgy and trendy, it does not necessarily cater exclusively to goth styles or subcultures. The brand is known for its focus on clean beauty, vegan and cruelty-free formulations, and innovative packaging.
24. Medusa’s Makeup
Medusa’s Makeup is a cruelty-free and vegan beauty brand that specializes in creating makeup products. The brand is known for its bold and edgy aesthetic, offering a wide range of vibrant and pigmented makeup items designed to empower users to express themselves creatively.
25. Cover FX
Cover FX is a cosmetics company known for its makeup and skincare products. It was founded in 2000 with a focus on providing high-quality, customizable makeup solutions for a diverse range of skin tones and skin types. The brand gained popularity for its dedication to creating products free from certain common irritants and harmful ingredients, making them suitable for sensitive skin.
26. Silk Naturals
Silk Naturals is not specifically known as a goth makeup brand. This cosmetic company focuses on creating natural and mineral-based makeup products that are more skin-friendly. Although goth makeup typically involves darker and bolder colors, often emphasizing black and deep shades, you will find this kind of makeup selection at Silk Naturals.
27. Apocalyptic Beauty
Apocalyptic Beauty is more like an indie brand not well known in the beauty industry but well known among goth enthusiasts. With a popular Instagram page showcasing gothic makeup looks and a dedicated store plus Etsy presence, Apocalyptic Beauty is your go-to shop for makeup and gothic witchy perfumes.
28. Darling Girl Cosmetics
Darling Girl Cosmetics is a brand that primarily focuses on indie and unique makeup products. They are known for their extensive range of eyeshadows, glitters, highlighters, lip products, and other cosmetics.
29. Jeffree Star Cosmetics
Jeffree Star Cosmetics is a makeup brand founded by Jeffree Star, a prominent makeup artist, entrepreneur, and internet personality. The brand gained significant popularity due to Jeffree Star’s large following on social media platforms and his reputation as a makeup artist and beauty influencer.
Jeffree Star Cosmetics is known for its wide range of makeup products, including eyeshadow palettes, lipsticks, highlighters, and more. One of its most famous products is the Velour Liquid Lipstick, which comes in a variety of shades and has been highly praised by many beauty enthusiasts.
While Jeffree Star Cosmetics is not entirely a goth makeup brand, the founder is sharing tutorials and edgy makeup looks on social media on a constant base. So whether you are looking for quality makeup and inspiration, you should check this brand and its social media page.
Goth makeup brands are a unique niche in the beauty industry. They cater to makeup lovers and MUA’s who embrace unconventional, dark, and alternative styles. These brands are known for experimenting with extraordinary colors and connecting with a community that shares a creative vision of self-expression.
They also have advanced views on makeup products, their manufacture, and their environmental impact. The commitment of these brands to uniqueness, creativity, and ethical practices adds to their allure and distinguishes them in the world of beauty.
So, did you like this list of gothic makeup brands? Are you already a fan of some of them, or have you just discovered most? Whatever you answer, remember to have fun and let your imagination flow when playing with makeup.